Using PPC In Your Affiliate Marketing Business

google search engine PPCPPC is one of the four basic types of Search Engines. PPC is also one of the most cost- effective ways of targeted inter- net advertising. According to Forbes magazine, PPC (Pay Per Click), accounts to 2 billion dollars a year and is expec- ted to increase to around 8 billion dollars by the year 2008.

How PPC Search Engines work
These engines create listings and rate them based on a bid amount the website owner is willing to pay for each click from that search engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase.  

The highest bidder for a certain keyword or phrase will then have the site ranked as number 1 in the PPC Search Engines followed by the second and third highest bidder, up to the last number that have placed a bid on the same keyword or phrase. Your ads then will appear prominently on the results pages based on the dollar amount bid you will agree to pay per click.

How do you make money by using PPC into your affiliate marketing business?
Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough your site. Your earnings will not always be the same as they will be dependent on the web site content and the traffic market.

The reason why you should incorporate PPC into your affiliate marketing program is that earnings are easier to make than in any other kind of affiliate program not using PPC. This way, you will be making profit based from the clickthroughs that your visitor will make on the advertiser’s site. Unlike some programs, you are not paid per sale or action.

PPC can be very resourceful of your website. With PPC Search Engines incorporated into your affiliate program, you will be able to profit from the visitor’s who are not interested in your products or services. The same ones who leave your site and never comes back.

You will not only get commissions not only from those who are just searching the web and finding the products and services that they wanted but you will be able to build your site’s recognition as a valuable resource. The visitors who have found what they needed from you site are likely to come back and review what you are offering more closely. Then they will eventually come back to search the web for other products.

This kind of affiliate program is also an easy way for you to generate some more additional revenues. For example, when a visitor on your site does a search in the PPC Search Engine and clicks on the advertiser bided listings, the advertisers’ account will then be deducted because of that click. With this, you will be compensated 30% to 80% of the advertisers’ bid amount.

PPC is not only a source of generating easy profits; it can also help you promote your own site. Most of the programs allow the commissions received to be spent for advertising with them instantly and with no minimum earning requirement. This is one of the more effective ways to exchange your raw visitors for targeted surfers who has more tendencies to purchase your products and services.

What will happen if you when you integrate PPC into your affiliate program?
PPC usually have ready-to-use affiliate tools that can be easily integrated into your website. The most common tools are search boxes, banners, text links and some 404-error pages. Most search engines utilize custom solutions and can provide you with a white-label affiliate program. This enables you, using only a few lines of code, to integrate remotely-hosted co-branded search engine into your website.

The key benefits? Not only more money generated but also some extra money on the side. Plus a lifetime commissions once you have referred some webmaster friends to the engine.

Think about it. Where can you get all these benefits while already generating some income for your site? Knowing some of the more useful tools you can use for your affiliate program is not a waste of time. They are rather a means of earning within an earning.

Best know more about how you can use PPC search engines into your affiliate program than miss out on a great opportunity to earn more profits. [b-ol]

Related topic about Affiliate Marketing

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Posted on 19/04/2011, in Advertising, Affiliate Marketing and tagged , , , , , . Bookmark the permalink. 8 Comments.

  1. I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you down the road!

  2. Carlton Lucas

    We’ve all heard stories of people making easy money online with auction sites like Clickbank, or by writing a blog, or by using Google AdSense, and quite a few other methods. Is it truly that easy? If you’re a newbie, then the answer is “no”. When you discover a proven system however, then it truly is feasible to make easy money online. My favourite approach for accomplishing this is with affiliate marketing.

    It is a fact that affiliate marketing is among the simplest and most efficient ways to generate income online. However, you will have to make an effort right until you can generate income from your affiliate business. You must work hard if you want to achieve success and you will also have to apply certain tools in order to earn money.

    1. Make a list of topics that you find intriguing.

    2. Sign up with some affiliate networks and browse their product offerings.

    3. Find affiliate products that are being successfully promoted by others. This can be done by searching the affiliate stats.

    4. Find out if there’s a demand for the item you are thinking about promoting. This can be done with the Google AdWords Keyword Tool. It can show you how many times a specific keyword phrase is being searched for each month.

    5. When you discover an item that meets all of these criteria then sign up as an affiliate. You’ll get a unique Id number that’s located in your link to the merchant’s web site. This identification number is what makes it possible for you to get paid.

    6. Publish a Newsletter (Optional)

    It amazes me how many people don’t capture email addresses on their site. Email marketing can be one of the most effective ways of creating loyalty and trust with your visitors.

    Newsletter can keep your visitors informed with what’s new at your site, and it also provides you with the opportunity to market additional product and services to them.

    What’s great about a newsletter subscriber is that they’ve already told you they like what you have to offer. They wouldn’t have given you their email address if they didn’t right? So it’s important you keep their interest so they don’t unsubscribe.

    Don’t go for sales every time
    Many people make the mistake of throwing to throw in too many sales pitches in their newsletter. If you appear as though you’re just trying to get your visitors to buy something every time you send out an email, they’ll catch on quickly and unsubscribe.

    Now, there is the exception. If you own a shopping website then this rule doesn’t apply as much. Your visitors expect you to send information on new products in your store.

    For example, when you sign up with Target.com’s newsletter, you expect them to send you deals and information on products on you can purchase on Target.com . What else would you do at Target.com but shop?

    However, if you have an information website on how to play tennis, and in your newsletter you’re constantly trying to get people to buy from different sports stores you’re affiliated with, that’s a di9fferent story.

    Eventually your subscribers will start to feel like they’re being pitched to over and over again. Pretty soon they’ll get the idea that you’re just trying to earn a commission and sell products.
    Mix relevant information with product recommendations
    It’s important that you find a nice mix providing quality information and soft selling. In other words, every email you send out should not be promoting something. Something you should just send out helpful information that your audience can use.

    Then once and a while you can throw in a recommendation for a product you believe your subscribers will be interested in. This is where you plug the company you’re affiliated with.

    Let’s say you send a newsletter on how to perfect your tennis swing. You can go through the techniques in your email and at the end you can recommend your favourite tennis video from amazon.com. This is where you send them to buy the video and Amaon.com’s affiliate program pays you.

    So even though you are promoting a product, ou still began the email by offering them valuable information about the topic of tennis. What’s great is if you do this effectively, it doesn’t come off as “selling “. It just appears that you’re making a recommendation for a product you love.

    I use Aweber
    I tried running a newsletter script on my own server, but it was not very robust. Unless you are really into programming, i’d recommend using a third party site to manage our newsletter.

    With Aweber, you can collect demographic information from your website visitors then they subscribe, and you can send targeted massages based upon the information you collect.

    So for example, let’s say when people subscribe to your newsletter you ask them for their age and their sex. With aweber, you can send a targeted email out to females under the age of thirty if you wish.

    Aweber also tracks click-thru rates for links inside your emails and they provide excellent reporting.

    7. Learn from the top successful affiliate marketers that have succeeded as being affiliate marketers and copy the same exact methods and techniques that they’ve done.

    Lastly, you’re going to need to develop a marketing plan. This doesn’t include things such as creating internet websites, writing articles, producing videos, advertising, or a combination of any or all of these techniques. You might wish to invest in a good affiliate marketing course to teach you about the numerous strategies available.
    You can also discover the top secrets and methods made by one of the top successful affiliate marketers (Matt Keenan), that will take you on a step by step guide and discover how to generate big revenues using nothing but free traffic.

    http://preview.tinyurl.com/CBAWM
    And you can also contact me on carltonlucas@hotmail.com I’ll be more than happy out there to help

  3. dimazgogon

    Salam sejahtera
    wow…….good articles……..I like it

  4. That\’s fantastic. I like way you present it

  5. nice articel,thanks

  1. Pingback: Using PPC In Your Affiliate Marketing Business | Bakulan Online | Seo Blogs Today

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