Using PPC In Your Affiliate Marketing Business

PPC is one of the four basic types of Search Engines. PPC is also one of the most cost- effective ways of targeted inter- net advertising. According to Forbes magazine, PPC (Pay Per Click), accounts to 2 billion dollars a year and is expec- ted to increase to around 8 billion dollars by the year 2008.

How PPC Search Engines work
These engines create listings and rate them based on a bid amount the website owner is willing to pay for each click from that search engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase.